Zhentong Lu - Latest
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Measuring the Effectiveness of Salespeople: Evidence from a Cold-Drink Market
Salespeople are widely employed in many industries. We leverage a unique data set on retail sales from a leading Chinese cold-drink manufacturer and information on the firm’s salespeople assignment rule to measure the causal effect of salespeople on product revenue. -
The Effects of Government Licensing on E-commerce: Evidence from Alibaba
How does government licensing affect selling on online platforms? We examine the impact of China’s 2015 Food Safety Law on sellers and buyers on Alibaba, the largest e-commerce platform in that country. -
Examining the Impact of Home Purchase Restrictions on China’s Housing Market
How do “cooling measures” in the housing market—policies aimed to stabilize prices—affect the market? We use a structural model of housing demand and price competition among developers to evaluate China’s home purchase restriction policies implemented in 2010–11.